THE HARIRI INSTITUTE

HARIRI INSTITUTE FOR COMPUTING

Branding, Strategic Communications, Social Media Strategy and Production, Motion Graphics, Event Marketing, Print Materials Production

MASS OPEN CLOUD ALLIANCE (MOC ALLIANCE) & THE RED HAT COLLABORATORY

Branding, Social Media Strategy and Production, Event Marketing, Motion Graphics, Print Materials Production

BOSTON WOMEN'S WORKFORCE COUNCIL (BWWC)

Social Media Strategy and Production, Industry Pitch Decks, Motion Graphics, Print Materials Production

OVERVIEW

Below is the work I have created in my role as Marketing & Communications Specialist for the Hariri Institute for Computing at Boston University. In this position, I was responsible for developing branding and visual identity for both the overall Institute as well as three of the institute's centers/initiatives: The Mass Open Cloud Alliance (MOC Alliance), The Red Hat Collaboratory, and the Boston Women's Workforce Council (BWWC). I was also responsible for creating print materials, social media strategy, graphics, and other content, pitch decks, logos, articles, news releases, and many other deliverables.

HARIRI INSTITUTE FY23 ANNUAL REPORT

MOTION GRAPHICS

Due to my unique expertise in motion graphics I was tasked with creating YouTube video introduction and ending social card sequences as well as engaging video social media content.

Did you Know Wayne Gilmore poster 2-01.png

CONNECT WITH ME!

Say Hi Ken! at ken.rudolph.ad@gmail.com

BRANDING

I worked with the Institute's MarComm team to develop a new visual identity and branding for the institute. This included a new wordmark, color palette, iconography, typography, and other branded materials.

I also developed a visual identity for the MOC Alliance, which is implemented throughout print and digital materials.

I also developed branding guidelines and logos for numerous other projects related to the Institute including The Center for Systems Innovation at Scale (i-scale), The Robotics and Autonomous Systems Teaching and Innovation Center (RASTIC), and the Biothreats Emergence, Analysis, and Communications Network (BEACON).

New Hariri Institute Wordmark

New Hariri Institute Typography

New Hariri Institute Color Palette

Hariri Institute Centers and Initiatives Graphic

Center/initiative Icons designed by me: Center for Computational Science, Center for Reliable Information Systems and Cyber Security, AI Research Initiative, Digital Health Initiative.

Hariri Institute Zoom Background 1

Hariri Institute Zoom Background 2

i-scale Final Logo

BEACON Final Logo

BEACON Logo Iterations

RASTIC Wordmark

RASTIC Logo and Wordmark Iterations

Slide from RASTIC Pitch Deck

RASTIC Style Guide

RASTIC Wordmark + Logo

RASTIC Typography 1

RASTIC Typography 2

RASTIC Color Palette

RASTIC Design Elements

RASTIC Image Treatment

RASTIC Iconography

MOC Alliance Branded Materials

MOC Alliance Branded Materials for Industry Campaign

MOC Alliance Branded Materials for Industry Campaign

MOC Alliance Branded Materials for Industry Campaign

MOC Alliance Branded Materials for Industry Campaign

EVENT MARKETING + SOCIAL MEDIA

In addition to the overall branding of the Institute and its centers, initiatives, and projects; I also created graphic templates for web, social media, and Boston University's digital poster boards incorporating a different visual style for each unique center, initiative, or event series within the institute.

PRINT MATERIALS

I was responsible for the production of print materials for the institute including one-pagers, banners, wall vinyl, as well as the Institute's Marketing Annual Report. These materials were used to promote the institute in a variety of settings including academic conferences and industry campaigns.